Dunning
When
A payment fails
Then
- Recovery email asking the customer to update their card
- Slack follow-up in #revenue if still unpaid after 3 days
HOW IT WORKS
Three steps, then it runs on its own.
No workflow to design from scratch. Start from a playbook that already covers the common case.
- 01
Connect Stripe
Paste a restricted, read-only Stripe key and add the Likiro webhook. Then connect the channels you want: Resend, Slack, Discord, Telegram or Vercel.
- 02
Pick a playbook
Install a ready-made playbook in one click, then adjust the email copy, delays and channels to fit your product.
- 03
It runs — and you see every run
When the Stripe event arrives, Likiro runs the actions and logs the run with the result of each action.
PLAYBOOKS
Six playbooks, ready to install.
Each playbook is a trigger plus actions. Install it, customize it, and it runs on every matching event.
Trial-ending nudge
When
A trial is about to end
Then
- Reminder email before the trial ends
Winback
When
A subscription is canceled
Then
- Email with your discount offer, sent 24h later
Upgrade celebration
When
A customer upgrades their plan
Then
- Thank-you email to the customer
- Ping in #sales on Slack
First paid invoice
When
A customer pays their first invoice
Then
- Welcome email
- Webhook to your CRM
Failed deploy alert
When
A Vercel deploy fails
Then
- Alert in Slack #incidents
Coming soon: Google Analytics anomaly triggers, user-inactivity triggers from your database and a visual builder.
CHANNELS
Act where your team already is.
Each action goes to the right place: your customer's inbox, your team's chat or your own systems.
Email from your domain
Sent through your own Resend account, from your domain. Templates with variables like customer name and plan.
Slack
Post to the channel that fits: #revenue, #sales, #incidents.
Discord
The same alerts for teams that live on Discord.
Telegram
Optional: alerts and a daily digest in a Telegram chat.
Webhook
Send the event to your CRM or any HTTP endpoint.
Emails that
Write templates with variables, or let AI draft the email for each event. You review and approve before it goes out — or turn on auto-send once you trust it.
Sent with your Resend accountAI drafts, you approve
For email actions, AI can write a draft using the event and customer context. Nothing is sent to your customer until you approve it, unless you choose auto-send.
AI draft · awaiting approvalwinback-email
To:{{customer.email}}
Subject:We miss you, {{customer.name}}!
Hi {{customer.name}},
We noticed you canceled your {{subscription.plan}} plan subscription.
We'd like to offer you a 30% discount on your next month if you decide to come back.
Activate Discount
EditApprove & send
Failed payment
Ask the customer to update their card, with a direct link.
Trial ending
Remind trial users before the trial ends.
Winback
Reach out after a cancellation with your offer.
Upgrade thank-you
Thank customers who move to a bigger plan.
First invoice welcome
Welcome new paying customers after their first invoice.
Failed payment
Ask the customer to update their card, with a direct link.
Trial ending
Remind trial users before the trial ends.
Winback
Reach out after a cancellation with your offer.
Upgrade thank-you
Thank customers who move to a bigger plan.
First invoice welcome
Welcome new paying customers after their first invoice.
Failed payment
Ask the customer to update their card, with a direct link.
Trial ending
Remind trial users before the trial ends.
Winback
Reach out after a cancellation with your offer.
Upgrade thank-you
Thank customers who move to a bigger plan.
First invoice welcome
Welcome new paying customers after their first invoice.
Failed payment
Ask the customer to update their card, with a direct link.
Trial ending
Remind trial users before the trial ends.
Winback
Reach out after a cancellation with your offer.
Upgrade thank-you
Thank customers who move to a bigger plan.
First invoice welcome
Welcome new paying customers after their first invoice.
ALSO INCLUDED
Metrics and deploy impact.
Likiro already reads your Stripe data, so you also get revenue metrics — and a check on whether a Vercel deploy moved them.
Likiro
bot/ask did my last deploy affect revenue?
08:42
Analyzing Vercel × Stripe...
08:42
📊 Deploy Analysis — Tuesday 14:23
Branch: main · fix/checkout-flow · 3-day window
MRR (3d after vs baseline)-3.2% vs +1.1%
New subscriptions2 vs 5 avg
Churn events+1 vs 0 avg
⚠️ Signal: negative — high correlation
Consider rollback or hotfix
08:43
MRR & churn
MRR, ARR, churn and subscriber movements computed from Stripe, in the dashboard.
Daily digest
A short daily summary of your revenue numbers.
Deploy × revenue
Compares MRR, new subscriptions and churn in the days before and after each Vercel deploy.
Put your Stripe events to work.
Connect Stripe with a read-only key, install a playbook and let Likiro handle the follow-up.